Last November 13, M Café was transformed into a modern fairytale haven as KOTEX® and Love, BAYO presented Sylvia Park’s highly anticipated collection to the public.
Her pieces represented the style of the Love, BAYO fashionista, as well as the empowered KOTEX® woman.
Recognizing that women today are increasingly active, savvy, and fashionable, Kotex has risen to the occasion by developing a pad that rises to the occasion -KOTEX® ProActive Guards Technology. The first ever sanitary pad that comes with intelligent guards that gently rise as soon as they come in contact with fluid. This incredible technology frees the modern and empowered Filipina to live and move as she pleases—even on the runway.
True to its commitment to the Filipina, Kotex partnered with the masters of feminine style Love, Bayo and SoFA (School of Fashion and the Arts), gave seven of SoFA’s best students the opportunity to create a collection for the “love, BAYO”, a sub-brand of BAYO specifically targeted to the younger market to be sold in BAYO stores nationwide.
In the first ever SoFA Young Designer for BAYO Design Competition, the designers
were instructed to create a collection with the theme “modern fairytale”. The
winner of the competition was eighteen year-old Korean Sylvia Park, whose floral
and lace collection was inspired by her favorite novel, Anne of Green Gables. Like
the kind of woman Kotex represents, the story’s protagonist Anne is an active, self-
assured and uncompromising young woman always on the go.
The attendees for this fashion show/ party included